Ayala Land will open seventh Seda hotel brand in Bacolod

AYALA Land Hotels and Resorts Inc. said it will open its seventh homegrown brand Seda hotels by October this year, as the western Visayas is experiencing a booming economy.

Seda Capitol Central in Bacolod City will have 154 rooms catering largely to business travelers, the company said.

By 2021, Bacolod will join the ranks of the top 5 cities in the Visayas and Mindanao with the largest office gross floor areas catering mostly to business-process outsourcing firms seeking provincial sites. Cebu City will still be the top followed by Davao, Iloilo, Cagayan de Oro and Bacolod following in that order.

“Anticipating this economic growth, Seda began establishing properties as early as 2013 in the two key Mindanao cities; in Iloilo, last year; and now, in Bacolod,” said Al Legaspi, AyalaLand Hotels president and CEO.

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